![]() ![]() Data were collected over a two-year period through interviews with accounting staff, internal company documents and recording observational notes. This is a single-site phenomenological case study, at Growth Spurt Marine Accessories (Growth Spurt), a manufacturing organization headquartered in the USA. ![]() The purpose of this paper is to examine the role of organizational culture as a company migrates through a four-stage model for designing a performance measurement system (PMS) focused on customer profitability.
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